Bigger Cybersecurity Consultancy Doesn't Mean Better

You know your turnover down to the nearest thousand, but if a buyer called tomorrow wanting to buy your cybersecurity consultancy, would you know what they'd actually be paying for? In this episode, Deirdre Martin explains why revenue answers the wrong question, using 64 real cybersecurity acquisitions where the price ranged from 8 times profit to 23 times profit for firms of a similar size. Before she coached cybersecurity business owners, Deirdre spent years assessing lending inside a bank, and she brings that exact lens to your business here: the four numbers a buyer actually prices, from client concentration to how many days you could take off without anything breaking. You'll leave this episode knowing exactly what to count tonight, on the back of an envelope, to find out what your business is really worth. For the full list of timestamps, key takeaways, and all resources mentioned, visit the full episode page here: https://youtu.be/tohu9g9AV88