Bigger Pic: Marketing on Full Throttle - How ION Orchard leverages the F1 buzz

As Formula 1 season revs up on our shores, many brands are constantly looking for ways to stand out and tap into such a global event - and that's when marketing innovation comes in at full speed. We zoom over to the iconic ION Orchard as the mall shifts gears and turns to F1! We find out more about its "Live the Race" campaign from Yeo Mui Hong, CEO of Orchard Turn Developments. Produced and Presented by Audrey SiekSee omnystudio.com/listener for privacy information.