BIGGEST RISK with David Codrea

J Darrin Gross

I'd like to ask you. David Codrea, what is the BIGGEST RISK?

David Codrea

For me, what I see as the biggest risk that impacts my business the most is time.

So it looks at it, there's a huge benefit to time, but there's also a huge risk if you are not able to get the ball moving on things so extended vacancy or or even just time to make a decision if it takes too long for your organization to get things through, to make, get, get approval for something, or make a decision on what you're going to do with this tenant or that tenant. I think that that can lead to a lot of risk. Because one, you've got an organization that doesn't really know, like, hey, which? How are we making a decision? When? When are we going to make the decision? And no one knows you have, you know, opportunities that can be missed because of inability to move.

And I think we've, if you look at business as a whole, a lot of times, really, really big companies. These look like the 10 biggest companies that are out there. It used to be that big companies would get slower, and now the more the shift is, some of these big organizations are just getting faster and faster and faster. If you look at Amazon, they're they've just been pushing to go faster. It used to be you get something delivered in a couple days, and then it became next day. And now it's like, Hey, can we do the same day? Like they're getting faster. I think they're realizing that time is time is the biggest risk that they have to for them to lose a customer in my business, you know, I'm not Amazon, but if we don't get back to people, we're going to lose them. You know that that mentality is shifting through to everyone. Everyone Everyone wants everything right now. So if you don't have a way to do things faster and avoid that loss of time, that's the biggest risk that's out there. And probably for any business.

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