BIGGEST RISK with Pamela Eyring

J Darrin Gross I'd like to ask you, Pamela Eyring, what is the BIGGEST RISK?,   Pamela Eyring I think the biggest risk that you can control, but is the assumption that your people that you've hired or even has worked for your company for. Long period of time knows what they don't know. And I think that assumption is a risk, because a lot of times they say, Well, you should already know this. This is common sense, but it's not, not today. You can't control the tariffs. You can't control the political scene right now, or war. We have no control over that, but we have control over our people and their development, and so that's where you mitigate the risk, is get them training, whether it's internal, with you being, you know, your supervisors or leaders, actually coaching, you know, one identifying that there are professional standards in your company. That's your culture to identifying you know individuals, either outside and hiring them in or internal to teach what they don't know, even if it's a refresher for some what is the others? Are they using it like business cards, as simple as that. I mean, these are low cost risk avoidance is in developing your people, and then create those opportunities for practice, invite them, give them, stretch them a little bit. And then lastly, I would say, you know, really reinforce that that practice so coaching them. And say, you know, Darrin, that was great. You really did wonderful. You know, speaking to this group, they got, they understood the message of what we do, clearly and articulate. You know, you were very articulate with that, and very masterful in your follow up suggestions. So giving them feedback, or don't ever wear that again, because it is not acceptable. But again, this is, this is what I would say to to to mitigate and reduce that risk, is invest in your people in this area. Because nothing else, even the the interest rates you can you can't control, you can negotiate, but you can't control all of this, but you can help and develop your people where they're making that impact. Because, like I said, it's, it's People to People business in CRE.   https://www.psow.edu/