BIGGEST RISK with Rich Lee

J Darrin Gross I'd like to ask you Rich Lee, what is the BIGGEST RISK?   Rich Lee I'll answer that kind of in like two parts really quickly, right? The first is, I think, you know, in the real estate industry, and actually in business in general, I think the biggest risk, you know, in a lot of just kind of business dealings is the relationship, right, and and maintaining good relationships, whether it's with an existing, you know, Counterparty, or, you know, a future counterparty or a former Counterparty. Relationships are everything you know. And so all the things you do right to mitigate that you know both before, and then, of course, you know during a relationship. And then, God forbid, you know if something sours in that relationship, I think that's, you know, it's critical. And something that I think is is often overlooked for us as a business, right? The thing that I will think about all the time, and that we obsess about is, you know, frankly, and it's, it's still related to the relationship, it's the user experience, you know, both on the platform, you know, on our actual technology platform, but also just the experience overall, and the experience for all the people that would be involved in in, you know, in a dispute on our on our platform, which is both, you know, the plaintiff, the defendant, the two sides who are actually in a disagreement, their lawyers, Right? So that's two more parties, and then the arbitrators and mediators themselves, you know, and their experience, you know, administering and adjudicating a case on our platform. And so it's something that we obsess over a lot in terms of, you know, both the people we hire, you know, finding the best people who are smart, bias towards action empathetic, right? So even your interactions with us are positive. And then, of course, everything, every product we design, every feature we add, every additional process we create, even every new rule or any rule change we make right to to our arbitration rules, always with that kind of end user in mind, and like what the experience is going to be. And, of course, fairness above all else. https://www.neweraadr.com/ [email protected]