Biggest Win Sales Podcast#15: Branding for Sales Professionals

Edmund Yeung is an award-winning sales and marketing executive with more than 25 years of experience. He was one of the top ranked sales leaders with Oracle in North America. Edmund achieved an average of 300% over a 5-year span. As an accomplished sales professional, he has sold multiple multi-million-dollar deals. He has also set and broken many sales records in his career. Edmund’s clients include some of the biggest companies in the world including, Barrick Gold, Kinross Gold, RBC, Bank of Montreal, Desjardins, Intact Insurance, Virgin Mobile and Direct Energy. “We are the ambassador of the brand. In a way, you have to have somebody who is credible to be able to represent a brand - a company brand. So it goes hand-in-hand but again, you have to take the time to understand the different positioning to be able to do it properly but it all comes back to credibility, If you don't have credibility, go and sell anything - it's not going to be easy.”