Bike Networks Now! Audiobook: Chapter 1. Science the Sh*t Out of This

Bike Networks Now! Audiobook: Chapter 1. Science the Sh*t Out of This In “The Martian,” Matt Damon’s character Mark Watney, stranded on Mars, looks at the camera and says soberly, “In the face of overwhelming odds, I’m left with only one option. I’m going to have to science the shit out of this.”Bike infrastructure is a means to an end: making bike transportation a practical reality for millions of people. This is a complex behavior change problem, and to have a shot at being successful, we need an innovation methodology that’s up to the task.Empiricism and the scientific method embody the most powerful approach to innovation ever developed, but they’re collecting dust on the shelf. That needs to change. <a href="https://bikestreets.com/book/science-the-sht-out-of-this" class="sqs-block-button-element--medium sqs-button-element--primary sqs-block-button-element" data-sqsp-button > Read the Chapter