Bike Routes: Meeting Springsteen & The 'Psyop' of Going Viral

"There's video evidence of me being like 16 years old playing to zero people in a coffee shop. So I'm like, trust me, the grind has been there forever."   David Osterhout of Bike Routes sits down to discuss the viral success of "World Apart," opening for Hawthorne Heights and Young Culture, and a surreal encounter with Bruce Springsteen.   David Osterhout of South Jersey's Bike Routes is having a massive breakout year, but don't call him an industry plant. He sits down with Brian and Lizzie to talk about grinding for six years in front of empty coffee shops, the sudden TikTok explosion of "World Apart," and a surreal Portland bookstore encounter with Bruce Springsteen that led to an E Street Band collaboration with Jake Clemons on the track "Delicate." David details the band's roots in the rich New Jersey DIY scene, the lead-up to the new album "Prairie," and the reality of transitioning from local acoustic gigs to full-band tours with Young Culture and Hawthorne Heights. Later in the episode, Brian and Lizzie stick around to unpack the recent scene controversy surrounding the Chaotic Good marketing agency. They discuss the reality of modern music promotion, the mechanics of mass clip creation pushing songs into the algorithm, and why the internet is suddenly obsessed with calling every rising pop-punk and emo band a psyop.   "It's one of those moments where I've planned my whole life, like if I ever run into Bruce Springsteen, I have to say this, this, this. I just walked up and I was just like, can I shake your hand?" "My dreams came true the first time we played a show out of the state of New Jersey. That was a ceiling for me. I was like, the second we play a show across state lines, we're good." JOIN THE CLUB! Youtube: https://emosocial.club/youtube Instagram: https://emosocial.club/instagram TikTok: https://emosocial.club/tiktok Twitch: https://emosocialclub.tv Discord: https://emosocial.club/discord Facebook: https://emosocial.club/facebook Twitter: https://emosocial.club/twitter Support the Show:Leave a review on Apple Podcasts/SpotifyShare this episode with a friend who needs to hear itSupport us and watch exclusive episodes: https://emosocialclub.tvIt was never just a phase. We connect the Myspace era to today's waves. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.