Bilingual Strategy: Double Language, Triple Engagement

In this episode of The Future of Consumer Marketing, host Andres Figueira interviews Susie Jaramillo, Co-founder and CEO of Encantos, an award-winning children's entertainment and tech company. Susie built and sold one of the top Latino advertising agencies in the US before recognizing a massive gap in Hispanic representation in children's content - despite being 26% of kids, they represent less than 5% of media targeting children. Through Encantos' flagship brand Canticos, she's created the #1 bilingual learning brand in America, generating 18 million monthly streams and nearly a million YouTube subscribers by treating content and marketing as one unified strategy. Topics Discussed: Building culturally authentic content that serves underrepresented audiences Leveraging YouTube as the primary distribution platform over traditional TV Creating reversible bilingual products for language acquisition Using real-time audience feedback to validate new characters and content Developing creator tools and community-driven marketing strategies Partnering with premium talent to elevate children's content production quality