Bill C-18 & The "Will" and The "Way" to Behavior Change

In Canada, Meta is no longer showing news on its platform. The hardline move is a defensive play to try and prevent further legislation around how social media companies deliver and monetize publisher content that is shared on their platforms. Granted, most everyone is favor of NOT seeing news when they log-in to their social accounts. But that does not make people's existing viewing and reading behavior any easier to unseat. Here, we will look at behavior change and review Berkman's framework for the "will" and the "way" problems that make behavior change difficult.