EPISODE · Sep 4, 2025 · 24 MIN
Bill Dobie - Founder and CEO at Sedna
from Scaling Europe · host Sebastian Johnson
Bill is a serial entrepreneur having successfully started three companies, all in the maritime space.His current company is Sedna, a leading data-driven communications platform for the shipping and logistics industries which has seen amazing success.We discussed: How to sell new tools to old, traditional industries Why they've acquired 4 companies and the secret to getting M&A right Knowing when to stay in your niche vs branch outLessons learnt from 3 successful startups and much much more
What this episode covers
Bill is a serial entrepreneur having successfully started three companies, all in the maritime space.His current company is Sedna, a leading data-driven communications platform for the shipping and logistics industries which has seen amazing success.We discussed: How to sell new tools to old, traditional industries Why they've acquired 4 companies and the secret to getting M&A right Knowing when to stay in your niche vs branch outLessons learnt from 3 successful startups and much much more
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Bill Dobie - Founder and CEO at Sedna
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