Bill Shufelt: Crafting Fulfillment with Non-Alcoholic Brew

Bill Shufelt, Founder and CEO of Athletic Brewing Company, left his job as a hedge fund trader to pursue a more meaningful venture with positive societal impact, even when no one in the industry saw the market potential. In this episode of The Founder Spirit podcast, Bill shares his enthusiasm of brewing fulfillment in revolutionizing the non-alcoholic beer segment and his journey of building a health-conscious brand.A former hedge fund trader and college athlete, Bill stopped drinking a decade ago and felt enormous positive effects on his life. But he was also frustrated by the lack of great tasting, non-alcoholic alternatives, and determined to craft an innovative beer for today’s active, healthy adults. Just how did Athletic Brewing Company turn one of the most unappealing, underwhelming beverages into a booming business over a short span of 5 years? TUNE IN & find out from this delightful conversation with Bill on the significance of building something you're passionate about and creating a meaningful impact on society!For detailed transcript and show notes, please visit TheFounderSpirit.com. Also follow us on: LinkedIn: https://www.linkedin.com/company/the-founder-spirit-podcastInstagram:  https://www.instagram.com/thefounderspirit_podcastYouTube:  https://www.youtube.com/@TheFounderSpiritPodcastFacebook:  https://www.facebook.com/TheFounderSpiritTwitter:  https://twitter.com/founder_spiritIf this podcast has been beneficial or valuable to you, feel free to become a patron and support us on Patreon.com, that is P-A-T-R-E-O-N.com/TheFounderSpirit.As always, you can find us on Apple, Google, Amazon and Spotify, as well as social media and our website at TheFounderSpirit.com.About This Podcast:Whether you are an entrepreneur, a mid-career professional or someone who's just starting out in life, The Founder Spirit podcast is for you!In this podcast series, we'll be interviewing exceptional individuals from all over the world with the founder spirit, ranging from social entrepreneurs, tech founders, to philanthropists, elite athletes, and more. Together, we'll uncover not only how they manage to succeed in face of multiple challenges, but also who they are as people and their human story.So TUNE IN & be inspired by stories from their life journey!