Bill to end surveillance ads, SMB use of SAAS tools low & growing, Niantic’s path to the metaverse

Send us Fan MailThis bill, largely in response to the growing sentiment that large digital companies are spying on every day Americans for profit, is unlikely to pass but is indicative of growing discontent with the impact of current ad tech. It foreshadows the likely move away from personal targeting towards contextual advertising.96% of respondents had implemented new tools in the past year. But the number of tools that businesses were using was small. 60% said they were only using one to three different tools to run their business. Email was preferred communication channel by businesses  three to one over textingNiantic is building out a development platform to make AR experiences more widely available while providing a successful sponsorship model within Pokemon Go. The Near Memo is a weekly conversation about Search, Social, and Commerce: What happened, why it matters, and the implications for local businesses and national brands.Near Memo Ep 48Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/