Billboard Art ROCs Is Bringing Color, Joy and Student Art to Rochester's Most Visible Spaces

Joan Margaret, artist, art teacher at the Memorial Art Gallery and founder of Billboard Art ROCs, joins the show to talk about what happens when you combine a love of color, a commitment to community and a drive down a gray stretch of 490 after COVID.Discover how Billboard Art ROCs got its start when Joan noticed how dismal the messaging around her felt on her daily commute and decided to do something about it, eventually placing her vibrant floral paintings on digital billboards around Rochester and receiving emails from strangers whose days were turned around by what they saw. Learn about her ongoing Have a Heart Hidden Heart Daily Painting Challenge for Charity, a project where hidden hearts are embedded in every painting and proceeds go to local organizations including the Center for Youth and Mount Hope Family Center.The initiative has grown to include students from the Memorial Art Gallery winter camp, Rochester City schools and charter schools, with the goal of getting community created artwork up on billboards in the neighborhoods where those students actually live. Joan also shares how the vinyl from completed billboard installations is being recycled into billboard art bags by a local artisan, keeping the materials out of landfills and generating revenue to fund more programming.Joan also teaches creative workshops for all ages at the Memorial Art Gallery, from five year olds to an 84 year old current student, with scholarships available for those with financial need. All class listings are available through the Memorial Art Gallery website under creative workshops.To learn more about Billboard Art ROCs, get involved or inquire about sponsorship visit joanmargaret.com or email [email protected].