Billig, Billig, Billig! – Wie Rabatte unser Konsumverhalten beeinflussen

from M94.5 TO GO · host M94.5

Jeden Tag werden wir mit Rabattangeboten überschüttet. Sei es im Supermarkt, beim Onlineshopping oder bei Black Friday: Rabatte sollen uns zum Kauf drängen. Doch viele Rabatte sind keine echten Rabatte, sondern lediglich Marketingmasche. Wie man falsche Rabatte erkennen kann, was Rabatte in unserem Gehirn auslösen und warum Unternehmen auf sie angewiesen sind, darüber sprechen wir mit Oliver Buttler von der Verbraucherzentrale Baden-Württemberg und dem Marketingprofessor Marko Sarstedt.

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This episode was published on May 26, 2023.

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