Billion-dollar ballgame: Is FIFA worth it?

With the 2026 FIFA World Cup now just weeks away, new figures from Canada’s Parliamentary Budget Officer estimate the cost of hosting 13 matches in Canada will exceed $1 billion. The federal government's share is estimated at $473 million. To talk about FIFA, the cost, and the cost-benefit analyses of sporting events on this scale, Evan is joined by Dr. Ann Pegoraro, Lang Chair in Sport Management at the University of Guelph.