Billion Dollar Breakdown: Topia

"A lot of people, when they think of entrepreneurship, picture a CEO commanding an army, or a developer doing something very innovative, or a product genius," says Brendan on this latest Billion Dollar Breakdown. Actually, as he explains, the most important aspect of starting—and maintaining a successful business—is gathering a group of people who are all doing what they're best at, adding resources and combining both around an ability to make a new thing in the world. He considers this a fourth piece of advice to the three recently provided by Daniel Liebeskind, founder and CEO of metaverse project Topia. Being mindful of the problem you intend to solve should always be at the forefront of a company's mind, mission, and messaging. Still, even the brightest people in the most successful companies can lose sight of this. Entrepreneurs should be going out and talking to their target audiences as often as possible, even if they don't know who they're talking to initially. Knowing the uniqueness of your promise will differentiate your company from others. Brendan also addresses a few pitfalls to look out for, most importantly going too broad too quickly when first starting out. Tune in to hear his advice about gaining traction, reaching your target audience and the downside of thinking big. Quotes: "This fourth skill is what you might call entrepreneurship or leadership, but really it's the fundamental skill of building businesses, this is the critical skill, and your ability to do this supersedes everything." (2:16-2:30 | Brendan) "You need to build in public and be speaking constantly to people about what kind of pain you're solving. And this flows back into how you message. You need to message to pain." (4:43-4:55 | Brendan) "Almost every business problem can be solved by going out and talking to people in your target audience."(5:15-5:20 | Brendan) "We're in an environment right now where people aren't going to buy vitamins they're going to buy pain relievers." (8:42-8:47 | Brendan) Connect with Brendan Dell: LinkedIn: https://www.linkedin.com/in/brendandell/ YouTube: https://www.youtube.com/c/BrendanDell Instagram: @thebrendandell TikTok: @brendandell39 Buy a copy of Brendan's Book, The 12 Immutable Laws of High-Impact Messaging: https://www.indiebound.org/book/9780578210926 Connect with Daniel Liebeskind: LinkedIn: dliebeskind Twitter: @dliebeskind Instagram: @exploremagic https://topia.io/ Please don't forget to rate, comment, and subscribe to Billion Dollar Tech on Apple, Spotify, or wherever you listen to podcasts! Use code Brendan30 for 30% off your annual membership with RiverSide.fm Podcast production and show notes provided by HiveCast.fm