Billion Dollar Dream Seller: The Tatts digital lotteries machine | #037

In this episode of Add To Cart, we are joined by Sharon Anderson, Head of Digital Lotteries at The Lott. You would know The Lott for their brands including Powerball, Oz Lotto and Instant Scratch Its. This is a unique retailer as there are no physical goods to shift and this episode provides a fascinating insight into how you can still sell something that is totally intangible. Sharon takes us behind the scenes with some of the challenges they face in transitioning older customers to online, the tactics they use to navigate app stores that have different rules and regulations and how they handle the huge surges of demand one hour out from prize draws.   Links from the episode:The LottPicturePick Signet and Nue Bar (sponsored)Shopify Plus and Tropeaka (sponsored)Questions answered in the podcast include:Who is The Lott customer and how has that changed over time? From a tech point of view, what’s the most challenging part of keeping The Lott trading? In digital marketing, where have you experimented recently to change or drive new behaviours? This episode was brought to you by…  eSuiteSignetShopify PlusAbout your host: Nathan Bush from 12HIGHNathan Bush is the founder and lead strategist at eCommerce consultancy, 12HIGH. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.About your co-host: Sharon Anderson from The LottSharon Anderson is the Head of Digital for The Lott, at Tabcorp, Australia's leading gambling-led entertainment company, listed on the Australian Securities Exchange (ASX).Since 2015, Sharon has driven the digital strategy that has contributed to a significant increase in sales and customer satisfaction scores across The Lott's digital channels.Sharon is passionate about innovation, customer centricity and data-driven decision making. She has led and worked directly with teams across marketing and technology to transform products, people, and processes at all levels within the organisation.Thanks to our sponsors, Shopify and Klaviyo, for bringing you the show.Sponsor Add To Cart: Subscribe to the Add To Cart newsletter  SMS us to Suggest a Guest Connect with Nathan Bush Join the Add To Cart Community