Bilt’s Ankur Jain on solving the 'four-banana problem' and gamifying how, and where, we live

Bilt Rewards launched in 2019 with a simple idea. If you can get credit-card rewards for buying a round of drinks, why can’t you get them for paying your rent? After a shambolic and short-lived partnership with Wells Fargo, the company is back with bigger ambitions: to be the platform powering 12% of the economy — housing services — plus a big chunk of what people spend on dining, workouts, healthcare, and other local services. It’s a little Amex, a little Shopify, and a little Square, and a test of a big question we’ve had about business today: Why does every company want to be a membership club? Liz and Rohan talk to Bilt CEO Ankur Jain to find out. Sign up to get Semafor Business in your inbox. Compound Interest from Semafor Business is supported by Amazon Business.