EPISODE · Apr 27, 2026 · 5 MIN
BINARY DECISION AUDIT: A RELAUNCH REFOCUS EP BB-17
from Binary Business - All Signal, No Noise · host William Guidry
Send us Fan MailI ran a 16-episode podcast experiment. It scored a 2/7.In this relaunch episode of Binary Business Weekly, I apply theBinary Decision Scorecard to my own failed podcast — publicly,honestly, and on the record. The score isn't pretty. But thelessons are the reason this newsletter exists.What you'll hear:- Why 16 episodes averaged single-digit viewership- The seven binary tests applied to my own work- What I'm changing — and what I'm keeping- Why "newsletter-first, podcast inside" is the new format- What the next 100 episodes are committed toBinary Business Weekly is a Monday newsletter for founders,operators, and executives who want signal, not noise. Onedecision. Seven tests. All written, recorded, and shipped frominside a real operating company (EntreNova AI, Houston).———Get the free Binary Decision Scorecard:binarybusiness.tech/scorecardSubscribe to the newsletter:binarybusiness.tech/weeklyWork with me — Binary Audit (60 min, $250 to Houston Food Bank):binarybusiness.tech/audit———Will Guidry is the founder of EntreNova AI, a Microsoft CloudSolutions Partner based in Houston. He writes Binary BusinessWeekly every Monday — what he shipped, what he scored, what helearned.All signal. No noise.Binary Business Weekly is a Monday newsletter for operatorsnavigating AI decisions under pressure.Every issue breaks one real decision down using the Binary DecisionScorecard; 7 binary tests that separate high-leverage movesfrom expensive distractions.Built in public from inside a real operating company (EntreNova AI,Houston). Real decisions. Real scores. Real numbers.Newsletter ships every Monday morning.Podcast version embedded in every issue.———🎯 Free: The Binary Decision Scorecardhttps://binarybusiness.tech/scorecard📩 Subscribe to the newsletterhttps://binarybusiness.tech/weekly💼 Work with Will: The Binary Audit (60 min, $250 to Houston Food Bank)https://binarybusiness.tech/audit🔗 Connect on LinkedInhttps://linkedin.com/in/williamguidryBinary Business. All signal. No noise.
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Send us Fan Mail I ran a 16-episode podcast experiment. It scored a 2/7. In this relaunch episode of Binary Business Weekly, I apply the Binary Decision Scorecard to my own failed podcast — publicly, honestly, and on the record. The score isn't pretty. But the lessons are the reason this newsletter exists. What you'll hear: - Why 16 episodes averaged single-digit viewership - The seven binary tests applied to my own work - What I'm changing — and what I'm keeping - Why "newsletter-first, po...
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BINARY DECISION AUDIT: A RELAUNCH REFOCUS EP BB-17
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