Binge or Bust: Why Old Ad Strategies Won’t Cut It in 2025

This week, Mal's digging into three major forces shaking up ecommerce—from international tariffs turning up the heat on cheap imports, to Australia's federal election falling flat for retail, and why your ad strategy needs a serious binge-watch makeover.We’re talking big shifts and even bigger opportunities, especially for brands ready to ditch the one-hit-wonder campaigns and start building binge-worthy content experiences.In this episode:Tariff shock: Why the US is turning off the tap on Temu and Shein—and how their ad dollars could flood AustraliaThe federal election and retail: tax cuts, bill relief, and why none of it may move the needleThe ‘binge effect’: How streaming habits are reshaping attention spans, ad strategy, and the marketing funnelWhy your content needs to be as addictive as your customers’ favourite Netflix seriesHow to build sequential stories across Meta, YouTube and Google to stay top of mindIf you're still relying on the same five ads from 2023, it's time for a rethink.Follow MalLinkedIn: https://www.linkedin.com/in/malchia/Website: malchia.comFollow Ecom NationLinkedIn: https://www.linkedin.com/company/ecom-nation/Website: ecomnation.com.au