Biologique Recherche: Behind the “Best-kept Beauty Secret” Brand and the Cult Lotion P50

Ask any beauty editor and they’ve probably heard of (and use) the cult Lotion P50 from Biologique Recherche. Built from a network of spa partners, this French brand has become the best-kept secret among beauty editors, influencers, and celebrities.  We talk to Margot Hubert, the US General Manager of Biologique Recherche, about:Biologique Recherche’s detailed skin analysis: a methodology of 3 stages (Assessment, Initialization, and treatment)The history of the brandP50 Lotion: The reason this hero product is commonly referred to as the best beauty product ever madeEvolving treatment: the importance of changing products to achieve skincare goalsTheir first flagship Ambassade in the US: The two-story Ambassade is dedicated to Biologique Recherche’s unique methodology, proprietary skin diagnostics, full range of products, and highly customized, results-driven treatments for face, body, and scalp.To learn more about the brand, its products locations and the new Ambassade, visit mybr.com