Bitcoin at $90,000: Treasury Adoption, Digital Credit, and Strive’s Playbook with Ben Werkman

Bitcoin is down almost 30% from its October high — but under the surface, liquidity, treasury demand, and digital credit markets are accelerating. I sat down with Ben Werkman, CIO at Strive, to break down Bitcoin’s market structure, the rise of perpetual preferred equity, Strive’s financial product roadmap, and why companies are rushing to adopt bitcoin as an infinite-duration treasury asset. We cover: • Bitcoin’s price action and liquidity backdrop • Why bitcoin is the only asset that combats monetary debasement • Strive’s treasury strategy and preferred equity model • The rise of yield-based digital credit • How bitcoin-backed securities will evolve • What investors misunderstand about digital credit GUEST LINKS: Follow Ben on X → https://x.com/BenWerkman Strive Website → https://strive.com/ Follow Strive on X → https://x.com/strive Follow Joe on X → https://x.com/JoeConsorti HORIZON LINKS: Stack Bitcoin using your home equity → https://joinhorizon.com See your home's Bitcoin potential → https://joinhorizon.com/calculator Disclaimer: Horizon is a technology company that helps users buy and custody their Bitcoin and does not directly provide financial or investment services. Horizon connects homeowners with licensed home equity investment providers but does not act as an agent or broker for the homeowner or any third party. Homeowners should consult their financial, tax, or legal advisor before making any investment decision. For additional information, please refer to our FAQ, terms and conditions, and our preferred providers' websites. Subscribe to Over The Horizon: A Bitcoin Podcast on Soundwise