Bitcoin Has a Marketing Problem | Bobby Shell

Why hasn't Bitcoin reached mainstream adoption despite having the best money ever created? In this episode of We Are Satoshi, Bobby Shell explains why Bitcoin's biggest challenge isn't technology—it's sales, marketing, and communicating value to the world. From Lightning payments and stablecoins to AI, entrepreneurship, and faith, this conversation explores what it will take for Bitcoin to reach billions of people and why the next wave of adoption may look very different than many Bitcoiners expect. Bobby Shell is VP of Marketing at Voltage, where he helps businesses integrate Bitcoin and Lightning payments. We discuss Lightning adoption, stablecoins, AI-powered businesses, entrepreneurship, personal branding, and why Bitcoin companies need to become much better storytellers if they want to win. Links: Bobby's Article on iGaming: https://voltage.cloud/blog/reducing-fraud-and-chargebacks-in-igaming-with-bitcoin-payments Graham What is Money Podcast Episode: Core vsKnots, Lightning Network, and the Fight for Bitcoin’s Future w/ Graham Krizek CONNECT with us: Bobby on X: https://x.com/iBobbyShell Voltage on X: https://x.com/voltage_cloud Kyle on X: https://x.com/thekylehuber Kyle on Instagram: @kylehuber21 Kyle's Website: https://kylehuber.com Kyle on Nostr: [email protected] Support the POD! 15%off at Born to Be Free Online Store: https://oshi.link/C2mHb0 Buy the Daylight CoDC-1: https://buy.daylightcomputer.com/WEARESATOSHI($25 off with code: WeAreSatoshi) 15% OFF your orderof earthy energy : https://liveearthy.co?bg_ref=c8KTLsLeKv(code KHuber) 10% off Chroma Blue Light Glasses and Other Products: https://getchroma.co/?ref=ixabomjq (code: KYLE10) SLNT Faraday Bags: https://slnt.com/?avad=428701_b45ea6cd1 Stream sats on Fountain: ⁠ https://fountain.fm/show/oNj9eSXpNudLR2XoMtKL Watch + subscribe on YouTube: https://www.youtube.com/@WeAreSatoshiPod If you are interested in buying Bitcoin, River is the best place to do so: ⁠ https://river.com/signup?r=4JAPK6Q2⁠ Send me an email with feedback/questions: [email protected] Timestamps: 00:00 Bitcoin's biggest adoption problem 00:49 Christianity, fiat money & honest weights 03:26 Bobby's path into Bitcoin 06:00 Learning entrepreneurship at 11 years old 08:17 Why Bobby joined Voltage 12:43 Bitcoin has a marketing problem 15:15 Stablecoins vs Bitcoin 18:37 Bitcoin adoption in Africa 20:56 What Voltage actually does 22:25 The future of Lightning & stablecoins 24:39 AI and the "company brain" 29:08 Personal brands in Bitcoin 33:21 Marketing Bitcoin businesses in 2026 36:07 Why Lightning solves credit card chargebacks 38:04 Life outside Bitcoin 39:41 Daily habits for success 42:35 The best Bitcoin conferences 45:52 Where to follow Bobby Shell