Bitcoin Marketing with Relai CMO Imo Bábics | Relai Bitcoin Podcast #62

Imo Bábics is an important member of the Relai team. He joined the company in 2021 and is in charge of everything marketing and communication for Relai as its Chief Marketing Officer. Previously, Imo was the Head of Marketing at the Austria-based investment platform Bitpanda (Bitcoin, cryptocurrency & stocks) and helped create one of the biggest fintech companies in Europe. In addition to that, he’s got 14 years of B2C marketing know-how from working with global brands like Xbox, PlayStation, EA, Huawei, and Universal Pictures. In this conversation with Relai CEO Julian Liniger, Imo talks about how he got into marketing, why he’s passionate about Bitcoin and how he envisions the Relai brand to evolve. You can find Imo on Twitter here: https://twitter.com/imobbcs You can find Imo’s LinkedIn account here: https://www.linkedin.com/in/imobabics — 00:00 - Intro 03:40 - How Imo got into marketing 07:30 - Why you need to have a passion about the product you are selling 11:00 - Why Imo is passionate about Relai and Bitcoin-Only 17:00 - Why you need to be passionate at a Startup 22:00 - How to get in the Bitcoin industry 27:00 - Hype waves and growth for startups 32:00 - Finding the balance between product, finances, and growth 37:00 - Winters and bull runs at crypto companies 41:00 - How Bitcoin feels like the emergence of the internet 44:30 - Bitcoin-Only privately and professionally 47:30 - Imo’s bitcoin portfolio --- Prefer to enjoy this show in audio format? Click here: https://anchor.fm/relai/episodes/ -- The opinions expressed on the show are the opinions of the individual guests and may not reflect the opinions of Relai AG. The information on the podcast may be changed without notice, and is not guaranteed to be correct, complete or up-to-date. -- Relai is Europe’s easiest bitcoin investment app. The ‘Made in Switzerland’ bitcoin investment app enables anyone in Europe to invest in bitcoin within minutes. You can buy bitcoin instantly or set up a weekly/monthly savings plan for as little as 25 CHF/EUR and invest in bitcoin automatically over time. 👋 New to Relai? Visit our website to learn more: https://relai.app/ 📲 Download our Android App: https://play.google.com/store/apps/details?id=com.relai 📲 Download our iPhone App: https://apps.apple.com/app/id1513185997 💡 Don't forget to subscribe to the podcast, so you never miss an episode! 💡 Also, don't forget to subscribe to our YouTube channel to watch the episode in video format and enjoy the best bits from new episodes: https://www.youtube.com/c/Relai Follow us on Twitter ➡️ https://twitter.com/Relai_app Join our community on Telegram ➡️ https://relai.ch/telegram Follow us on Instagram ➡️ https://www.instagram.com/relai.app/ Like our Facebook page ➡️ https://www.facebook.com/pg/RelaiApp/community/ #bitcoin #personalfinance #savings #buybitcoin