Bite-sized briefing: Irish Grocery Market Share update 22 July 2024

Decoding Female Shopper Dynamics: Insights from the SheShops Report

Release Date: 07/09/2024

Description: In this episode of the Customerland Podcast, we explore the newly released SheShops Report, which sheds light on the significant influence of female consumers. We're joined by Ingrid Sierra, VP of Global Marketing at FinFare, and Mary Mathes, Director of Data Insights at Alpha Diver, who help us break down the key findings of this important study.We discuss the origins and goals of the report, emphasizing the economic power of women and the need to understand their unique shopping behaviors. Our conversation delves into the psychological aspects behind women's purchasing decisions, viewed through four distinct lenses: functional, experiential, conformity-based, and instinctual. We also examine how these factors change across different age groups, from the emotionally driven youngest adults (18-21) to the more patterned behaviors of those aged 22-37.Mary Mathes provides insights from Alpha Diver's extensive dataset, challenging traditional demographic categories and offering marketers actionable data that go beyond surface-level statistics. Additionally, we touch on ethical consumerism and sustainable marketing, exploring the "say-do gap" and its implications for brands striving to maintain authenticity.This episode offers a thoughtful analysis of the SheShops Report and practical strategies for better understanding and engaging the female consumer demographic.

Explicit: No

Partner Spotlight On: Shopper Approved

Release Date: 05/11/2017

Description: Listen to “Partner Spotlight On: Shopper Approved"On our most recent episode of EY Access, Eric Yonge speaks with Cresta Pillsbury, COO of Shopper Approved about their review tool.Here are a few highlights from their discussion:- Shopper Approved Service Offering- Trends in Reviews- What Makes Shopper Approved Different- How their tool can help merchants manage their brand

Explicit: No

The Influential Prime Shopper

Release Date: 11/09/2020

Description: During the session, Caroline Dumas takes you on a tour of Prime membership, showcasing behavioral shifts across shopper cohorts. Key action steps for your organization include: Develop or refine your Prime shopper strategy Supercharge your Amazon search execution Prepare for the acceleration of boomers and matures We hope you enjoy the episode and invite you to continue the conversation with our shopper experts. 

Explicit: No

What You Need To Know About Today’s Used Car Shopper with Matt Jones

Release Date: 04/28/2023

Description: Susan Gaytan & Michael Renaud chat with Matt Jones, Senior Director of Brand & Industry at True Car about everything your sales team needs to know about today's used car shopper.SPEED: How you are responding to the lead. Time and efficiency.LEARN THE LEAD: How much do you know about the shopper and their preferred vehicle?THE EXPERIENCE: Must look beyond price. What motivates the shopper?

Explicit: No

The Shopper in Shorts

Release Date: 09/24/2020

Authors: [email protected]

Description: An effort towards demystifying the concept of "The Shopper" & "Shopper Marketing" by our Founder & CEO Ankur Shiv Bhandari.

Explicit: No

SHOPPER TALKS

Release Date: 04/18/2021

Authors: shopper behaviour

Description: Shopper Talks is a podcast channel that will discuss the current phenomena and trend of shopper behaviour by SBM ITB Students

Explicit: No

Mystery Shopper

Release Date: 06/11/2021

Authors: Victor Mauricio Mendicuti Chay

Description: Investigación de Mystery Shopper

Explicit: No

Primal Shopper: Unlocking Shopper DNA to Power Your Marketing

Release Date: 08/23/2020

Authors: Eric Bowe

Description: The nature of shopping seems very random – like shopper journeys intertwined in a retail chaos. The reality is our shopping behaviors are quite orderly, consistent, and predictable. Shoppers have innate motivations driving their decision making – think of it like a Shopper DNA. Hosted by Eric Bowe, the author of Primal Shopper, this podcast focuses on the primal motivations driving our shopper behaviors and how to apply this knowledge to improve your marketing.The audience for this podcast are marketers, entrepreneurs, and anyone who is interested in why we shop the way we do.

Explicit: No

UNWISE SAINT

Release Date: 08/30/2020

Authors: UNWISE SAINT

Description: DECODING LIFE

Explicit: No

Raghee Horner Decodes

Release Date: 08/21/2020

Authors: Raghee Horner

Description: Decoding the financial markets and other shiny objects.

Explicit: No

Podcast – The Marriage Code

Release Date: 09/12/2021

Description: Decoding the Inner Workings of a Fulfilling Marriage

Explicit: No

The Marriage Code

Release Date: 09/01/2021

Description: Decoding the Inner Workings of a Fulfilling Marriage

Explicit: No

Big River Solutions

Release Date: 04/12/2021

Authors: BigRiverSolutions

Description: Connecting the consumer, shopper and customerWelcome to Big River SolutionsA global management consultancy specialising in Category Management, Shopper Marketing, and Commercial Solutions.We work with global CPG/FMCG companies to help them grow

Explicit: No

Fake Check Scam

Release Date: 08/17/2020

Authors: biscaino winston

Description: Over payments scamMystery shopper scamFake check scamFamily emergency scam

Explicit: No

The Daily Disruptor

Release Date: 09/25/2020

Authors: Adam Brunet and Efrem Hoffman

Description: Decoding and Profiting from the World's Most Distruptive Events.

Explicit: No

WandaGisela

Release Date: 03/26/2021

Authors: WandaGisela

Description: Canal de Vida Frugal Ahorros-Recetas-Personal Shopper

Explicit: No