Bite-Sized Content and Big Impact: Event Marketing in 2025

Welcome back to the ISV Society Podcast! In this episode, I get to chat with Kristen Koenig, the Regional Vice President and General Manager of Video Meetings, Webinars, and Events at RingCentral. With over 15 years of experience in the events and marketing industry, Kristen shares her expertise on the evolution of virtual and hybrid events, content marketing trends, and the future of audience engagement. What You’ll Learn in This Episode: The Evolution of Virtual Events: How the industry has shifted from replicating in-person events online to developing hybrid formats that prioritize audience needs. Snackable Content: Why bite-sized, highly-focused content is key to driving engagement and ROI in 2025. The Power of Fun and Engagement: Tips for incorporating interactive elements, such as polls, trivia, and "would you rather" questions, to keep your audience connected. Speaker Advocacy: How supporting diverse voices and leveraging speaker-specific content can elevate your event's impact. AI in Event Marketing: Ways AI tools are streamlining content creation, from audiograms to personalized social media clips. B2B Meets B2C: How emerging demographics like Gen Z and Gen X are shaping the future of business events, blurring traditional lines between consumer and professional marketing. Follow Kristen on LinkedIn Follow Me on LinkedIn