Bizcast: Anders Boulanger on his book, “Engage First”, in conversation with Subhanjan Sarkar

Anders Boulanger Anders Boulanger is a professional speaker, performer, and CEO of Engagify. For over 20 years, he has helped organisations across industries capture attention, build trust, and inspire action. Known as “The Infotainer,” Anders has performed more than 5,000 live shows and delivered keynotes and workshops that teach leaders, sales teams, and communicators the art of engagement. In Engage First, Anders shares his field-tested strategies for creating meaningful connections that drive results — whether you’re leading a team, selling a product, or delivering unforgettable customer experiences. Four Levers Negotiating In this episode, Anders talks about his book “Engage First,” and its development, along with some of the key ideas from the book. He shares his unique journey from magic performer to engagement expert and, thereafter, author. He discusses how deliberate engagement, storytelling, and authenticity are vital for building trust and standing out in a crowded world. He also discusses his process of writing the book, challenges he faced along the way, and why he chose “hybrid publishing” as a delivery platform for the book. Amongst key ideas from the book, he elaborates on creating “aha moments”- that singular point in time between problem state and solution when the customer or audience discovers for themselves the key differentiator or insight. Amongst other ideas, he discusses the role of storytelling, simplifying complex ideas to create connections, and establishing authority through performance. He elaborates on the importance of appearances and framing in creating rapport and establishing trust, and focuses on authentic interactions in a world that is increasingly sceptical of AI-generated content. Run time – 01:03:09 mins. Links for Subhanjan  [email protected]  https://www.linkedin.com/in/subhanjansarkar Resources & Links for Anders Boulanger: Engageify – AI for Authentic Interactions Book: Engage First by Anders Boulanger Anders Boulanger – LinkedIn Storytelling and Engagement Strategies Connect with Anders Boulanger: LinkedIn Twitter