Bizcast :: Peter Friedman, Author of The CMO's Social Media Handbook

Peter Friedman, CEO of Liveworld and author of The CMO's Social Media Handbook, discusses what social media means for a company, the employees, and the C-Suite. Social media touches various aspects of a company, from sales to marketing to customer service. Friedman shares steps companies should take to fully engage in a social media program, strategies to become effecient and effective, and why social media is critical for business success. Visit http://www.c-suitebookclub.com to learn more about Peter Freidman and all of our other bestselling authors. Bizcast is part of C-Suite Radio, a division of C-Suite Network. Learn more about your ad choices. Visit megaphone.fm/adchoices