Bizi Nation # 4: Business of Sports

Russia will host the Winter Olympics in 2012. The NEWS is more about business than about sports! Also, listen to know how Vladamir Putin managed this coup! Closer home, Delhi will soon be hosting the Common wealth games in 2010 and that's supposed to help the Indian economy surge further. Delhi is already in 5th gear and the cosmetic surgery of the city is in progress. While voting for the '7 wonders of the world' has made news for many wrong reasons, we feel that it was a huge marketing case study! In the car industry, Bajaj debuts the passenger car market and competes with TATA's, Renaut and Honda! Read more to understand the possible strategy behind the decision. Indian Advertising now shifts focus towards women to sell two wheelers! Ritika feels that the ad agencies in India are more contemperory and creative in depicting the new age women than our TV/movies. We'd love to know your take on it.