BiziNation # 23: Not Vrooming Anymore...

"They can have it in any colour they want as long as it is black," Henry Ford's arrogance back in the 19th Century was justified when he was selling his cars and telling consumers what they NEEDED because he didn't believe that the customers knew what they wanted. Given a choice, Ford's customers would have demanded a faster horse, but he built the Model T anyway. CUT TO 2008. The swaggar which the auto makers had gotten used to is now reduced to a limp. With people shoving their hard earned money under the mattress, today, a sleek sports car is no more than a gas guzzling peace of metal meant for the foolish few who are skating on thin ice. With the auto industry consistently posting losses, it hope to get a 25 bn USD loan from the treasury to fix a few things. We talk about the mess and some dope from the aviation industry in India as well.