BiziNation # 41: Cadburys Krafted

Although Cadburys is a brand from UK, it elicits a lot of fond memories from Indians here in India. Blame it on their beautiful advertising (credit goes to O and M). So when Kraft decided to make an offer that Cadbury's is mulling over, we thought why not talk about the deal from Indias perspective. Inflation in India is howering at 16 per cent and the prices of essential commodities have gone through the roof. On the other hand in Australia where Ritika is currently residing, the story is the other way around.