Bizzle Osikoya on building Afrobeats, telling African stories with WEBEK Studios, embracing Muslim faith & why Africa's sound can’t be boxed in

In this episode of “Africa Unfiltered,” Bizzle Osikoya — a powerhouse in Nigeria’s music industry and co-founder of The Plug Entertainment — breaks down how he helped shape the foundation of Afrobeats and what continues to fuel his journey. As an A&R, he has been instrumental in developing artists such as Tiwa Savage, Wande Coal, and Naeto C, and he played a key role in bringing African music to global stages by helping launch the iconic One Africa Music Fest. Bizzle also reflects on how Don Jazzy inspired his start, why artist development in Nigeria still matters, and why he’s pushing back against the idea that Nigerian artists only make Afrobeats. We also dive into his latest chapter with WEBEK Studios — his new global film and TV company aiming to tell African stories.