BJ Fogg: Why Big Change Starts With Tiny Habits

Real behavior change rarely comes from willpower, motivation, or sudden insight. According to behavioral scientist BJ Fogg, it comes from design. In this conversation, Fogg explains why habits form when behaviors are made easy, anchored to existing routines, and reinforced through emotion—not repetition alone. Drawing on the Fogg Behavior Model (B=MAP), he challenges common leadership assumptions about motivation, consistency, and culture change. The discussion moves from personal habit formation to organizational behavior, showing how leaders can redesign environments to drive faster, more durable change at scale—from AI adoption to product design. Fogg also critiques popular habit frameworks and clarifies what actually wires habits into the brain. Listen now to learn how leaders can stop trying to motivate people and start designing for success. Climbing the leadership ladder isn’t just about strategy—it’s about connection. Strengthen your communication skills with our latest guide: From Misunderstood to Magnetic: A Leader’s Guide to Clear Communication. https://resources.franklincovey.com/c/tlg-misunderstood-to-magnetic?x=j4G37p&lb-mode=overlay FranklinCovey’s world-class learning solutions—delivered Live-Online, On Demand, or Live In-Person—are designed to build exceptional leadership skills and enrich your culture at every level of your organization. To learn more, email us at [email protected], visit franklincovey.com, or call us at: 1-888-868-1776