BlaBlaCar : Les nouveaux enjeux du CRM Marketing avec Clémence Loiseau, Head of Customer Engagement & Retention

from CRM Heroes - Les secrets du CRM Marketing BtoC · host David Nget

Comment le CRM de BlaBlaCar assure la croissance de son pôle dans un contexte de challenge permanent.Dans cet épisode de CRM Heroes, je reçois Clémence Loiseau, Head of Customer Engagement & Retention chez BlaBlaCar pour décortiquer ses enjeux CRM en 2026.Un aperçu de ce que vous allez découvrir dans cet épisode :Le portrait de Clémence LoiseauLa place du CRM chez BlaBlaCarLes défis CRM, vers la conquête de la Gen ZQuel impact du CRM dans les ventes (attribution) : un consensus impossible ?L’IA va t il changer le monde du CRM BtoC en profondeur ?Et plein d'autres petites surprises...Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

Episode metadata supplied by the publisher feed · Published Mar 17, 2026

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BlaBlaCar : Les nouveaux enjeux du CRM Marketing avec Clémence Loiseau, Head of Customer Engagement & Retention

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This episode was published on March 17, 2026.

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