Black Americans Who Shaped the CPG Industry | George Washington Carver, Lisa Price, & More

Can you imagine living without peanut butter, sugary treats (e.g. candy or cake), breadcrumbs, or condensed milk? The fact is that these daily CPG staples and many more would likely not exist today if it wasn’t for the innovative minds of Black Americans throughout history. While this is not intended to be a definitive list of historically prominent Black Americans in the CPG industry, it hopefully will serve as a starting point on your own educational journey. One that I can actually help a bit further with, as I made another piece of content in February 2021 (https://youtu.be/_Ud2_I-68c0) that shared more stories of Black Americans who shaped the CPG industry. I hope you enjoy these CPG industry historical stories that I find interesting. I’m highly motivated to do this for a mainly two reasons. Firstly, I’m a big believer that the more you study history, the more you can anticipate the future. This is especially helpful to a forward-leaning strategist that has an eye for pattern recognition. Secondly, every year I grow older (and hopefully a bit wiser), I’ve found it more important to study the American history that they don't teach in schools. History is an academic subject. But the "history of history" and how subjective observations became objective truth is rooted deep in marketing strategy. It’s vital to remember that before the greatest marketers in the world sold consumer packaged goods, they sold stories that became truth over time. In this content, you'll stories about: George Washington Carver, Norbert Rillieux, Lisa Price, Mary Beatrice Davidson Kenner, Joseph Lee, and Reginald F. Lewis. FOLLOW ME ON MY SOCIAL MEDIA ACCOUNTS LINKEDIN - https://www.linkedin.com/in/joshuaschallmba TWITTER - https://www.twitter.com/joshua_schall INSTAGRAM - https://www.instagram.com/joshua_schall FACEBOOK - https://www.facebook.com/jschallconsulting MEDIUM - https://www.medium.com/@joshuaschall