Black Ballad Co-Founder and CEO Tobi Oredein on growing a membership-driven media business episode artwork

EPISODE · Sep 21, 2020 · 43 MIN

Black Ballad Co-Founder and CEO Tobi Oredein on growing a membership-driven media business

from The Publisher Podcast by Media Voices · host Media Voices

This week, we hear from Tobi Oredein, Co-Founder and CEO of Black Ballad, a UK-based lifestyle platform for Black British women. She talked about what drove her to found the site, why they decided to launch memberships ahead of the curve in 2016, and the impact of their recent HuffPost takeover. She also outlines how their Future News Funding will help them better serve and grow their audience outside London. In the news roundup, the team goes deep into Trump v. TikTok and its implications for publishers, looks at what good news means for The Telegraph around subscriptions, and discusses the BBC failing to close its gender pay gap. A slip of the tongue leads 'directors' to become 'dictators'.

Episode metadata supplied by the publisher feed · Published Sep 21, 2020

Embed this episode

NOW PLAYING

Black Ballad Co-Founder and CEO Tobi Oredein on growing a membership-driven media business

0:00 43:14

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

No similar episodes found.

No similar podcasts found.

Frequently Asked Questions

How long is this episode of The Publisher Podcast by Media Voices?

This episode is 43 minutes long.

When was this The Publisher Podcast by Media Voices episode published?

This episode was published on September 21, 2020.

Can I download this The Publisher Podcast by Media Voices episode?

Yes. Use the download control on the episode player to save the publisher-provided media file.
URL copied to clipboard!