Black Friday 2025: Pricing Psychology That Converts 4x - Part 3

Marketing strategist Deb Szabo and Facebook ads expert Stacey Hughes reveal the pricing psychology and "magic numbers" that make people click and buy during Black Friday campaigns—without devaluing your brand.​ Join Black Friday Lead Machine Sprint ($297 Early Bird): https://blackfridayleadmachine.com KEY POINTS SECTION 👀 In this video, Deb Szabo explains: ✅ Pricing psychology principles that trigger buying decisions during Black Friday✅ The "magic numbers" that increase click-through rates and conversions✅ How to structure pricing without discounting your core products​​✅ Strategic pricing models that protect your brand value while maximizing revenue​ ⚠️ Urgent Update: Black Friday is November 28th, 2025—start testing your pricing strategies NOW to optimize conversions before the rush​​. ⏰ TIMESTAMPS ⏰ 0:00 Introduction to Black Friday Pricing Psychology 2:30 The Magic Numbers That Make People Buy 5:45 Pricing Strategies Without Discounting 8:20 How to Structure Bundles and Offers11:00 Testing Your Pricing Before Black Friday14:15 Common Pricing Mistakes to Avoid17:30 Pricing for Different Buyer Segments20:00 Action Steps for Your Campaign 🎯 Want to learn more? Watch next: Part 2: Black Friday Offers - 8 Types That Convert Part 4: [Next Episode Topic] - Coming Tomorrow 11am AEDT Want to stay updated on Black Friday pricing tips & templates? 📧 Join the Content Catalyst newsletter: https://debszabo.com/newsletter Grab Deb's Free Marketing Resources: https://www.debszabo.com/resources NEXT STEPSSubscribe to Youtube Channel:     / @debszabomarketing   Join Black Friday Lead Machine 3-Day Sprint: https://blackfridayleadmachine.com (October 22-24, 2025) Book 1:1 Discover Call: https://calendly.com/connect-rtq/disc...  WORK WITH DEB SZABO Deb Szabo helps small businesses and entrepreneurs build brand and business through her: Content Catalyst Membership: Live Monthly Marketing, Video Editing and Planning Sessions, resources and video library CONNECT🔗 Instagram:  / debszabo_  🔗 Instagram:   / staceyhughes   🔗 Website: https://debszabo.com 🔗 Website: https://staceyhughes.com 🔗 Free Tools: https://debszabo.com/resources  The Black Friday Lead Machine SprintJoin Deb and Stacey for a 3-day live implementation sprint (October 22-24, 2025) where you'll build your complete Black Friday campaign:​ Day 1: Create your offer with strategic pricing using the Black Friday bot + build promotional assets​ Day 2: Produce your sales video with proven templates and shortcuts​ Day 3: Set up list-building and retargeting ad campaigns that convert​ Early Bird Investment: $297 (regular $497)​​ VIP Bundle Available: Includes Kajabi sales page templates, email swipe copy, Canva graphics, CapCut video templates, plus personalized 1:1 strategy session​ Done-For-You Service: Limited spots for complete campaign setup (offer creation, sales pages, email sequences, ad campaigns)​ Why Pricing Matters NOW With Black Friday landing on November 28th, 2025, October is your window to test pricing strategies and build your audience. Starting your list-building campaigns now allows Facebook's algorithm to optimize for buyers before the competition intensifies in November.​​ Key Takeaway The "magic numbers" in Black Friday pricing aren't about how much you discount—they're about how you structure value, create urgency, and speak to buyer psychology. Strategic pricing protects your margins while converting more customers.​ This is Part 3 of a 10-part live podcast series.