PODCAST · business
Content Catalyst
by Deb Szabo
With 30 years in marketing, I'm Deb Szabo, an AI Business Strategist and Claude Specialist. I help Australian business owners and time-poor experts implement practical AI across their brand, offers, content and systems, using governed business knowledge so AI produces reliable, useful work. I am a Claude Certified Associate - Foundations and registered in the Claude Partner Network. Tune in to Content Catalyst for step-by-step teardowns, live implementations and practical frameworks that turn AI into a working part of your business.
Episodes
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Is your business ready for AI?
Is your business actually ready for AI in 2026? Marketing in 2026 looks very different from 2025, and the shift is happening faster than most business owners realise. AI marketing, visibility strategy and traffic generation are no longer optional tools. They are foundational systems that…
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Black Friday Ads 2025: How to Amplify Your Offer Fast
Want your Black Friday offer seen by thousands — without wasting ad spend? In this episode of Content Catalyst, Deb Szabo, creator of the Black Friday Lead Machine, is joined by Facebook Ads expert Stacey Hughes to unpack how to amplify your message with Meta ads that convert. You’ll learn when…
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Black Friday Assets 2025: The Visual Strategy That Sells
Want your Black Friday campaign to pop instead of blending in with everyone else’s? In this episode of Content Catalyst, Deb Szabo, marketing strategist and creator of the Black Friday Lead Machine, teams up with Facebook Ads expert Stacey Hughes to reveal how to create recognisable,...
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Black Friday 2025: Pricing Psychology That Converts 4x - Part 3
Marketing strategist Deb Szabo and Facebook ads expert Stacey Hughes reveal the pricing psychology and "magic numbers" that make people click and buy during Black Friday campaigns—without devaluing your brand. Join Black Friday Lead Machine Sprint ($297 Early Bird):...
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Black Friday Offers 2025: 8 Cash Boost Ideas for Any Business
Think Black Friday is only for retailers or discounts? In this episode of The Content Catalyst Show, host Deb Szabo, creator of the Black Friday Lead Machine, is joined by Facebook Ads expert Stacey Hughes from Fab Ads to unpack 8 powerful Black Friday offer types any business can use to generate…
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Why You Need a Black Friday Campaign
Black Friday is fast approaching and if your business needs a cash injection before the end of the year, this 10-part Content Catalyst series with Deb Szabo and Facebook Ads expert Stacey Hughes is your roadmap. In this kickoff episode, Deb and Stacey share why Black Friday isn’t just for...
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Pressing record as a woman 50+
What if the ONE thing holding back your business growth isn't expertise or offers... but simply your reluctance to press record?" Marketing strategist Deb Szabo reveals why women over 45 delete seven videos before publishing one, and how to break this cycle with practical confidence-building...
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How to Easily Repurpose One Video into 15+ Pieces of Content
The Simplest Way to Repurpose Your Content Across Platforms Marketing strategist Deb Szabo reveals her streamlined system to turn one video into 15+ pieces of content across 7+ platforms - perfect for small business owners and solo operators. KEY POINTS 👀 In this video, Deb Szabo explains: ✅ How...
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Brand Power: Create Your Signature Video Style #42
Branding goes far beyond logos - it's the combination of visual cues, tone, style, positioning, and how you make people feel. For video content creators, it's your content's DNA that helps you stand out in a crowded digital landscape. Is your brand forgettable online? Marketing strategist Deb…
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How to make a video multi part series Part 2
How to create a video series or repeatable formats of content, Marketing Strategist and Video Coach Deb Szabo reveals the essential steps to create memorable, recognisable content formats that engage viewers and simplify your content creation process. Learn how to develop signature content styles...
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Create a Binge Worthy Video Series
Learn how to develop a winning video series formula that builds authority. Deb Szabo, Marketing Strategist and Video Coach, reveals the secrets behind creating engaging video content that keeps viewers coming back for more. and increases audience engagement. Key Points: ➡️ The power of repeatable...
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Why Video Marketing is No Longer Optional for Businesses in 2025 #39
Why Video Marketing is No Longer Optional for Businesses in 2025 Summary: In this episode of Content Catalyst, marketing strategist and video coach Deb Szabo discusses the critical importance of video marketing for businesses in 2025. With over 80% of global internet traffic now being video...
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Storytelling with Amber Daines
Storytelling: Key to Effective Communication in Business In this episode, we welcome the award-winning journalist and PR consultant Amber Daines to explore how storytelling can help businesses communicate effectively, create connections, and inspire action. Key Points: • The evolution from...
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Marketing Trends in 2025
Marketing Trends in 2025 In this episode, we dive into the crucial marketing trends for 2025 that will shape our businesses, audience connections, and operational efficiency. Key Points: • AI-first approach in business operations and marketing strategies • Voice marketing and optimisation for...
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Plan Your Best Year Yet: Strategies for Business Success in 2025 #36
Plan Your Best Year Yet: Strategies for Business Success in 2025 In this episode of Content Catalyst, host Deb Szabo, Marketing Strategist and Video Coach, shares valuable insights on how to plan for your best business year in 2025. Deb discusses the importance of reviewing the past year, setting...
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2025 Marketing Strategy -
My Marketing Strategy for 2025 - 15 Essential Steps In this episode of Content Catalyst, marketing strategist and video coach Deb Szabo shares a comprehensive 15-point checklist for developing a robust marketing strategy for 2025. Deb provides valuable insights on everything from reviewing past...
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Boost your online visibility #34
Discover the power of strategic content marketing in this exclusive live webinar! Join Content Catalyst founder, marketing expert and video coach, Deb Szabo as she reveals a game-changing 3-step content strategy that will skyrocket your online visibility and drive business growth. In just 60...
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Long form vs Short form content #33
Long-Form vs Short-Form Content: Which Drives Better Results? Deb Szabo is a marketing strategist and video coach and discusses the pros and cons of long-form and short-form content, helping business owners decide which strategy is best for their business. ## Timestamp Chapters 00:00…
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Turn 1 Topic into 8 Video Ideas #32
Content Catalyst Podcast: Turn One Topic into 8 Different Videos About the Podcast: Content Catalyst is a show dedicated to helping business owners and content creators develop effective content strategies. Hosted by Deb Szabo, the podcast offers practical tips and techniques for creating…
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Why I'm moving to YouTube #31
In this episode, Deb Szabo focuses on the benefits of long-form content, the power of YouTube for business growth, and shares her streamlined content creation process that maximises efficiency and reach across multiple platforms. Timestamp Chapters: 00:00 - Introduction and content marketing...
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How to create content that converts #30
In this episode of Content Catalyst, Deb Szabo, a marketing strategist and video coach, shares 12 key steps to create content that converts and directly impacts your bottom line. She discusses the evolving landscape of digital marketing, the importance of aligning content with business goals, and...
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How to build a 7-figure online business with Tina Tower #29
How to Build a 7-Figure Online Business with Tina Tower Show Notes: In this episode of Content Catalyst, host and Marketing Strategist Deb Szabo interviews business strategist and online course expert Tina Tower about how she built her 7-figure empire and her strategies for course creators to…
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Build confidence on camera with Emma Walkinshaw #28
Build camera confidence with Emma Walkinshaw Hosted by Deb Szabo, marketing strategist and video coach, founder of Content Catalyst Special Guest and Content Catalyst Accelerator Member - Emma Walkinshaw, Founder of Embody Me, Yoga Instructor, Transformational Coach, and Author In this episode of...
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Create a sales video that converts #27
Create a Sales Video That Converts Hosted by Deb Szabo - Marketing Strategist and Video Coach In this episode of Content Catalyst, host Deb Szabo, a seasoned marketing strategist and video coach, shares her expert insights on crafting sales videos that drive conversions. Learn the essential...
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A guide to Repurposing Content #26
Title: The Ultimate Guide to Repurposing Content for Business Growth Get Deb's free Content Repurposing Checklist Guide: https://www.debszabo.com/resources Host: Deb Szabo - Marketing Strategist and Video Coach In this episode of Content Catalyst, host Deb Szabo shares her comprehensive guide on...
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Future proof business with ai and video #25
How to Future Proof Your Business with AI and Video Marketing Content Catalyst is hosted by marketing strategist and video coach Deb Szabo. A self confessed tech geek, in this episode she shares her content marketing strategies, exploring how to leverage AI and video to save time, boost…
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10 Ways to promote your business for FREE #24
10 Ways to Promote Your Business for Free: A Content Marketing Strategy Podcast Title: Content Catalyst by Deb Szabo Episode #24: 10 Ways to Promote Your Business for Free: A Content Marketing Strategy Guide In this episode of Content Catalyst, Deb Szabo, a marketing strategist and video coach,...
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Personal VS Business Branding #23
Episode Title: Personal Branding vs. Business Branding: Which One is Better? Host: Deb Szabo Description: In this episode of Content Catalyst, marketing strategist Deb Szabo delves into the differences between personal branding and business branding. She discusses the importance of crafting a...
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Level up your zoom meetings #22
In this episode of Content Catalyst, Deb Szabo shares 5 common mistakes people when presenting Zoom meetings and online video streams. She provides tips on how to level up and look more professional on camera. DOWNLOAD FREE GEAR GUIDE https://www.debszabo.com/resources Chapters: 00:00 - 00:29 -...
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Top 10 Tech Tools for Content Marketing #21
Top 10 Tech Tools for Content Marketing In this episode of Content Catalyst, Deb Szabo shares her top 10 tech tools for content marketing. She discussess the importance of both quality and quantity in content creation and highlights the need for tools that can help businesses save time, money…
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Behind the Scenes of Content Catalyst #20
Content Catalyst Membership www.debszabo.com Behind the scenes https://www.coachelke.com.au/
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Comparisonitis: How to stop comparing yourself to others #19
Catalyst Catalyst Podcast is hosted by Deb Szabo, a Marketing Strategist expert and Video Coach. This podcast shares insightful content marketing tips to help grow your business. How to stop comparing yourself to others When does motivation and inspiration turn into comparison-itis? What are the...
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Are you a Content Perfectionist? #18
Content Catalyst is hosted by Deb Szabo, marketing strategist and video coach. In this episode she discusses Content Perfectionism What is content perfectionism? How does it differ from striving for excellence? Signs and symptoms of content perfectionism. The Effects of Content Perfectionism...
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Ditch the content pillars #17
Content Catalyst Podcast is hosted by Deb Szabo, Marketing Strategist and Video Host. In this episode we discuss creating content that connects by developing content categories specific to your business and your ideal audience's needs. List down 4-7 Content Categories that summarises your…
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How to create content that connects while running a business #16
Content Catalyst with Deb Szabo - How to create content that connects while running a business Hosted by Deb Szabo - Marketing Strategist and Video Coach Welcome to the Content Catalyst podcast hosted by Deb Szabo, a leading Marketing Strategist and Video Coach. In each episode, Deb provides...
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Creating Launch Content with Rebecca Saunders #15
Creating Launch Content With guest Rebecca Saunders Content Catalyst podcast is hosted by Deb Szabo, a Marketing Strategist and Video Coach. A show to help business owners and leaders navigate the world of digital marketing and video content creation. Creating Launch Content with Rebecca Saunders...
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Best Microphones for Podcasting and Video #14
Are you killing your content with bad audio? Tune in to this episode of Content Catalyst with your host, Deb Szabo, as she uncovers the essential audio options for content creation. Key Points Covered: The Significance of Audio Quality: In the digital age, content creation is paramount for...
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7 Content Marketing challenges - how to overcome them #13
Content Catalyst is hosted by Deb Szabo Content Planning Session 12:30pm Monday 26th February 6:30pm Tuesday 27th February Register Explore Content Catalyst Overcoming Content Creation Challenges Welcome to Content Catalyst, hosted by Deb Szabo, marketing strategist and video marketing coach. In...
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Guide to Repurposing Content #12
Welcome to Content Catalyst with your host, Deb Szabo, a marketing strategist, where she shares insights on repurposing content effectively. Introduction to Content Marketing: Content marketing is crucial for businesses to educate, entertain, and persuade potential customers without being overly...
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Why vision boards don't work #11
Welcome to Season 2 of Content Catalyst! Download your Vision Board Template https://www.debszabo.com/resources In this episode, we discuss using a vision boards, we explore why they might not be working for you and how to use them effectively to manifest your dreams. Why Vision Boards Don't…
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12 things I've learnt about business this year #10
Welcome to episode 10 of Content Catalyst! In this episode, Deb Szabo reflects on the valuable lessons learned during her entrepreneurial journey over the past year. Deb shares 12 things she's learnt about starting a business this year. Know your why Just start & try everything | Experiment...
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From Clicks to Clients with Claire Miles #09
Join Deb Szabo in episode nine of Content Catalyst as she dives into the world of personal branding photography with the talented Claire Miles from Oak Street Creative. Discover the power of creating stunning images that resonate with your audience and learn how to use them strategically across...
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Video GEAR guide, starter kit under $100 #08
Your gear guide in time for Black Friday and Cyber Monday Sales Video Gear Guide, starter kit under $100 or upgrade your tech, set up your home office studio with the essential tech. JOIN CONTENT CATALYST, your AI-powered business hub. Install your AI Brain and the operating systems to automate...
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Sell without being Salesy #07
Episode Title: Sell without being Salesy Podcast: CONTENT CATALYST Host: Deb Szabo Episode 7 Introduction: The season of celebrating and selling. Seasonal sales events like Black Friday, Cyber Monday, End of year sales. How to create customers without being salesy. Part 1: Why People Buy…
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2024 Content Strategy #06
Episode 6: Mapping Out Your 2024 Content Strategy Welcome to Episode 6 of Content Catalyst with your host, Deb Szabo, a marketing strategist. In this episode, Deb explores the importance of mapping out your 2024 content strategy. JOIN CONTENT CATALYST, your AI-powered business hub. Install your…
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Get Visible with B-roll Video #05
Explore 10 actionable tips to create engaging and effective B-roll video content that drives business growth and captures your audience's attention. Boost brand awareness, connect with your audience, and generate leads. Have you ever found yourself in a shop or a cafe and thought, "This place is...
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Editing video for Social Media #04
Editing videos for social media can be very time consuming and frustrating. So whether you are creating content for Instagram, Facebook, Tik Tok, YouTube and LinkedIn, well, this episode may have some juicy bits to help you through. So one of the things that and I know myself, I felt this and...
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Video Marketing #03
Hello and welcome to the Content Catalyst. I'm Deb Szabo. And in this episode I want to talk to you about video marketing. What is it and how can it help your business? So I'm an online marketing specialist. I have been in marketing for many, many, many years. And when the digital age came about…
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Podcast Reluctance #02
Also, I have a confession to make... I have procrastinated on releasing a podcast since December last year. I connected Kajabi podcast (my website), did the artwork tile, recorded my intro and outro, picked the music...heck, I even recored about five episodes, which I NEVER uploaded (to be clear…
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Get your business discovered #01
How to get your business discovered Are you looking to get more leads to your website? Want more customers through the front door or clients on your books? There are two main ways to bring in new business, one is through word of mouth and the other is to be highly visible. Word of Mouth The most...
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ABOUT THIS SHOW
With 30 years in marketing, I'm Deb Szabo, an AI Business Strategist and Claude Specialist. I help Australian business owners and time-poor experts implement practical AI across their brand, offers, content and systems, using governed business knowledge so AI produces reliable, useful work. I am a Claude Certified Associate - Foundations and registered in the Claude Partner Network. Tune in to Content Catalyst for step-by-step teardowns, live implementations and practical frameworks that turn AI into a working part of your business.
HOSTED BY
Deb Szabo
CATEGORIES
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Frequently Asked Questions
How many episodes does Content Catalyst have?
Content Catalyst currently has 51 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Content Catalyst about?
With 30 years in marketing, I'm Deb Szabo, an AI Business Strategist and Claude Specialist. I help Australian business owners and time-poor experts implement practical AI across their brand, offers, content and systems, using governed business knowledge so AI produces reliable, useful work. I am a...
How often does Content Catalyst release new episodes?
Content Catalyst has 51 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Content Catalyst?
You can listen to Content Catalyst on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Content Catalyst?
Content Catalyst is created and hosted by Deb Szabo.
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