Black Friday and Cyber Monday: How to Land Media Coverage During the Holiday Season

from InkCast · host InkHouse PR Podcast

Lisa van der Pool, InkHouse VP and former reporter for Adweek and The Boston Business Journal joins host Samantha McGarry to talk about the Q4 holiday season, the "retail apocalypse" and what it takes to break through and secure media coverage.

Episode metadata supplied by the publisher feed · Published Nov 14, 2017

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Black Friday and Cyber Monday: How to Land Media Coverage During the Holiday Season

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