Black Friday Assets 2025: The Visual Strategy That Sells

Want your Black Friday campaign to pop instead of blending in with everyone else’s?

In this episode of Content Catalyst, Deb Szabo, marketing strategist and creator of the Black Friday Lead Machine, teams up with Facebook Ads expert Stacey Hughes to reveal how to create recognisable, high-converting visual assets for your Black Friday promotions.

You’ll discover how to build a cohesive look across every platform using Canva templates, AI design tools, and contrasting colours that drive clicks. Deb and Stacey share practical design systems you can apply instantly to boost visibility and conversion.

💌 Want more campaigns that convert? Join Deb’s newsletter at https://www.debszabo.com/ for weekly content marketing and promotion insights.

👀 IN THIS EPISODE, DEB COVERS:

✅ How to create consistent Black Friday branding across platforms
✅ Smart use of colour psychology and contrast for clicks
✅ Canva + AI tools to repurpose and extend your visuals
✅ Essential promo assets (banners, templates, ad graphics)
✅ How to use props, photoshoots, and video clips to stand out

🕒 TIMESTAMPS

00:00 – Intro: Why your campaign visuals matter
01:00 – Meet Stacey Hughes: Facebook Ads & design expert
01:45 – Consistent branding across your Black Friday campaign
02:30 – Canva templates & choosing your campaign colour palette
03:15 – Using accent colours & contrast to boost clicks
04:00 – Creating promo assets: banners, headers & email graphics
05:00 – Design templates for posts, reels & carousels
06:00 – Video content tips: hero clips, props & recognisable visuals
07:15 – Essential ad assets: image, carousel, reel covers
08:15 – How to repurpose content for paid and organic reach
09:00 – Standing out from cookie-cutter Canva templates
10:00 – Using AI tools to update visuals & extend photoshoots
11:00 – Key takeaway: Make your brand visible and memorable
11:40 – Next episode teaser: Building your Black Friday ad campaigns

🚀 NEXT STEPS + RESOURCES

🔗 Instagram: / debszabo_
🔗 Website: https://debszabo.com
🔗 Free Tools: https://debszabo.com/resources
🔗 Instagram: / staceyhughes.co

💼 WORK WITH DEB SZABO
Deb Szabo is the creator of Content Catalyst, helping coaches, consultants and course creators turn content into clients using smart systems, AI tools, and authority-building podcasts.

👉 Learn more at debszabo.com  | Follow @debszabo_ on Instagram & LinkedIn @deborahszabo

💼 Work With Stacey Hughes
Stacey Hughes is the founder of Fab Ads, specialising in Facebook and Instagram ads that turn scrolls into sales. She helps coaches and service-based businesses launch profitable campaigns that scale with confidence — without guesswork.

👉 Work with Stacey at staceyhughes.co 

Follow her on Instagram @staceyhughes.co for weekly ad tips & behind-the-scenes launch strategies.