Black Friday Assets 2025: The Visual Strategy That Sells

Want your Black Friday campaign to pop instead of blending in with everyone else’s? In this episode of Content Catalyst, Deb Szabo, marketing strategist and creator of the Black Friday Lead Machine, teams up with Facebook Ads expert Stacey Hughes to reveal how to create recognisable, high-converting visual assets for your Black Friday promotions. You’ll discover how to build a cohesive look across every platform using Canva templates, AI design tools, and contrasting colours that drive clicks. Deb and Stacey share practical design systems you can apply instantly to boost visibility and conversion. 💌 Want more campaigns that convert? Join Deb’s newsletter at https://www.debszabo.com/ for weekly content marketing and promotion insights. 👀 IN THIS EPISODE, DEB COVERS: ✅ How to create consistent Black Friday branding across platforms✅ Smart use of colour psychology and contrast for clicks✅ Canva + AI tools to repurpose and extend your visuals✅ Essential promo assets (banners, templates, ad graphics)✅ How to use props, photoshoots, and video clips to stand out 🕒 TIMESTAMPS 00:00 – Intro: Why your campaign visuals matter01:00 – Meet Stacey Hughes: Facebook Ads & design expert01:45 – Consistent branding across your Black Friday campaign02:30 – Canva templates & choosing your campaign colour palette03:15 – Using accent colours & contrast to boost clicks04:00 – Creating promo assets: banners, headers & email graphics05:00 – Design templates for posts, reels & carousels06:00 – Video content tips: hero clips, props & recognisable visuals07:15 – Essential ad assets: image, carousel, reel covers08:15 – How to repurpose content for paid and organic reach09:00 – Standing out from cookie-cutter Canva templates10:00 – Using AI tools to update visuals & extend photoshoots11:00 – Key takeaway: Make your brand visible and memorable11:40 – Next episode teaser: Building your Black Friday ad campaigns 🚀 NEXT STEPS + RESOURCES 🔗 Instagram: / debszabo_🔗 Website: https://debszabo.com🔗 Free Tools: https://debszabo.com/resources🔗 Instagram: / staceyhughes.co 💼 WORK WITH DEB SZABODeb Szabo is the creator of Content Catalyst, helping coaches, consultants and course creators turn content into clients using smart systems, AI tools, and authority-building podcasts. 👉 Learn more at debszabo.com  | Follow @debszabo_ on Instagram & LinkedIn @deborahszabo 💼 Work With Stacey HughesStacey Hughes is the founder of Fab Ads, specialising in Facebook and Instagram ads that turn scrolls into sales. She helps coaches and service-based businesses launch profitable campaigns that scale with confidence — without guesswork. 👉 Work with Stacey at staceyhughes.co  Follow her on Instagram @staceyhughes.co for weekly ad tips & behind-the-scenes launch strategies.