Black Friday for Coaches & Service Providers: When to Skip It (and What to Do Instead)

In this episode of the Rooted Business Podcast, Jess and Rachel get real about the pressure online business owners feel every year as Black Friday marketing season ramps up.Because let’s be honest: Black Friday can feel like a “must-do” moment—especially when you’re watching everyone promote sales, push urgency, and talk about “money left on the table.” But is it actually the right move for your business?We’re breaking down Black Friday through a grounded, sustainable lens—so you can make a decision based on strategy, capacity, and alignment (not FOMO).In this episode, we cover:What it feels like to launch when you’re already at capacity (and how imposter syndrome shows up in real time)The reality of Black Friday competition—big-box retailers, massive teams, and huge ad budgetsWhy discounting can backfire (and how businesses train customers to wait for promos)The #1 thing we don’t recommend discounting: your 1:1 time and servicesTwo key Black Friday rules:don’t introduce a brand-new offer during Black Fridaydon’t discount anything that requires high-touch deliveryBetter alternatives to discounting: bonuses, bundling, positioning shifts, and strategic planningHow to decide if your ideal client is even paying attention during Black FridayWhat to do instead of a Black Friday sale: Q1 planning, reviewing data, and building smarter campaigns that actually convertIf you’re a service provider, coach, freelancer, or online business owner trying to build a sustainable business—this episode is your permission slip to opt out of hustle and choose what’s best for your energy, your customers, and your long-term growth.We’re rooting for you. 🌿Meet Your HostsJessica Walther is the founder and CEO of The Launch Collaborative and Sustainable Success Systems. As a launch strategist and systems consultant, Jess is dedicated to helping solo business owners and small-but-mighty teams build businesses that deliver both peace and profit. She specializes in creating sustainable growth strategies that align with her clients' values and lifestyles.Rachel Lopez is the founder and CEO of Gal Marketing Agency, a boutique email marketing and strategy firm. With over a decade of experience, Rachel helps heart-driven entrepreneurs craft intentional marketing strategies that attract, nurture, and convert leads sustainably. Her human-first approach ensures that marketing efforts feel authentic and effective .Together, Jess and Rachel blend systems, storytelling, and soulful strategy to help you grow a business that's deeply aligned with your life—not just your revenue goals.Connect With Us: Jess WebsiteRachel's WebsiteLearn with Us Get Jess's Sustainable Success Systems Starter Kit, a Notion Business Management Systems that takes your business from overwhelmed to organized with 4 foundational workflows. <<Learn More Here>>Diagnose Common Launch Problems and Fix Them Fast! Get the Launch Cure Guide : https://www.thelaunchcollaborative.com/launch-cureGet Rachel's Guide to a High-Converting Email list to learn 4 shifts to elevate your emails & embrace sustainability in your marketing. <<Get it Here>>_________________Hang Out & Say Hi!Deeply Rooted Business Instagram Jess Instagram Rachel's Instagram