Black Friday Sales Strategy Part 1
from Repeat Purchase Hosted by on/Sight
Black Friday isn’t one day anymore. It’s closer to two full weeks of November, and the brands that do best start getting ready in October. In this episode, Brooks is joined by Corey Reid, Chief Growth Officer at on/Sight, for his first episode as co-host. Corey has scaled DTC brands like East Fork Pottery, Hedley & Bennett, and Counter Culture Coffee before on/Sight. Together they cover how to set up your Shopify store to turn more of your Q4 traffic into sales. In this episode: Two kinds of holiday shoppers: people treating themselves to deals, and people buying gifts, and how to sell to both Why you shouldn’t rebuild your site for the holidays: change too much at once, and you can’t tell what’s working Optimizing the buy panel: clear offers in the announcement bar, navigation that points people to gifts, and strike-through pricing so shoppers can see the deal Simplicity tests: why showing fewer variants can help shoppers coming from ads decide faster, and how to test it with landing pages in October Discount codes vs. compare-at pricing: why Corey is “100% team change your prices,” and tools that make sitewide price changes easier Part 2 covers when to run your sale, which discount types to offer, how to create urgency, and when to stop making changes to your site. Repeat Purchase is a podcast by onSight about growing ecommerce brands, with practical episodes for Shopify merchants.
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