Black Friday: Three Strategies Beyond Simple Discounting

from FMCG Weekly · host Accuris - Revenue Management Analytics for Fast Moving Consumer Goods Companies

Welcome to the FMCG Weekly podcast, curated by Accuris. This episode, we'll be exploring three innovative Black Friday strategies that go beyond simple discounts to optimize revenue and create truly memorable customer experiences.We'll discuss how brands can leverage personalization and exclusivity, align promotions with customer values, and create engaging experiences that resonate with today’s discerning shoppers. We look at examples from Nike, Charlotte Tilbury, Lush, Sephora and others. Stay tuned for expert insights and practical advice from Accuris on how to make this Black Friday a success.FMCG Weekly - News and trends curated by Accuris, the leading independent consultancy for revenue growth management

Episode metadata supplied by the publisher feed · Published Nov 22, 2024

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Black Friday: Three Strategies Beyond Simple Discounting

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This episode was published on November 22, 2024.

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