Black Friday weekend and holiday marketing trends

Holiday shopping is in full swing and that means there are endless retail topics to discuss. That's why this week on the Modern Retail Podcast, we brought on our colleagues at the Glossy Beauty Podcast to talk about the major retail narratives we're observing. Modern Retail's editor-in-chief Cale Guthrie Weissman joined Glossy's West Coast correspondant Lexy Lebsack and senior reporter Sara Spruch-Feiner and dove into the major shopping trends dominating this holiday season. They discussed holiday sales forecasts and what that means for brands. "People will be spending a little bit more than last year," said Lebsack. 'We're set to spend almost a trillion dollars in the last two months of the year." Other topics include the rise of chaos shopping alongside new plaforms like Temu and Amazon's Haul. "I think there's a lot of high-income people spending in a very chaotic way on Tiktok Shop, and potentially that might be what Amazon is going for [with Haul]," said Spruch-Feiner. They also talked about brands marketing their products for self-gifting. "I do think that there are a lot of brands that are doing specific marketing for self-gifting," said Weissman. "And I do think that it is fitting with where we are culturally right now in the United States."