Black Girl Magic & The Art of Mass Appeal

from Liquid Assets: A Beverage Industry Podcast

McBride Sisters is a Black-owned brand that explicitly – though not exclusively – markets to Black women. As a consequence, the media, retailers and distributors, often assume your brand must only appeal to Black women or worse, that it might actively push away other consumer groups. With help from Co-founder and CEO, Andréa McBride, we learn more about one of the fastest growing wine brands in the US and summarily destroy the idea that marketing to an underserved consumer group could undermine your relationship with others.

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This episode is 56 minutes long.

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This episode was published on June 9, 2022.

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