Black Media Insights, AM Radio Legislation, and AI's Role in Radio Sales

In this episode, Michelle delves into radio's significant role in a $2.1 trillion market, focusing on Black consumers' engagement and its implications for the industry. She provides insights into Black media and explores effective marketing strategies targeting this demographic. The resilience of local radio is highlighted, with a preview of the upcoming NAB Show. Michelle discusses the Legislative Updates concerning the AM For Every Vehicle Act and its potential impact on the industry. The episode examines AI's influence on radio sales and the latest trends in digital advertising. Additionally, Michelle addresses the industry's shift towards digital skills. She concludes with her closing thoughts and sign-off.