Blair & L.J. Nicholas - Oral History Interview

This interview is with Blair and L.J. Nicholas of LucidWild Estate. In this interview, Blair and L.J. talk about their life in California before wine and how they ended up owning a vineyard in Dundee.Before wine, L.J. worked in the fitness industry in operations and marketing, and Blair worked as a security fraud lawyer. They started becoming interested in wine as an alternative to other alcohols, and soon began traveling internationally to taste and learn more.After starting a backyard vineyard in San Diego, Blair and L.J. came to IPNC to experience the Willamette Valley. They quickly fell in love with the area and decided to invest in a vineyard.Later in the interview, Blair and L.J. talk about the process of taking over what is now the LucidWild Estate, what went into designing the new tasting room and all its unique spaces, and what they hope guests take away from their experience.This interview was conducted by Rich Schmidt at LucidWild in Dundee on August 19, 2025.