Blake DeCola - EVP Performance Media - Merge
from The Ad Podcast Hosted by Dylan Conroy
Blake DeCola is a digital media executive, precision marketing strategist, and the EVP of Performance Media at Merge. With over 15 years of experience across digital advertising, adtech, and precision marketing—including key strategic roles at enterprise platforms like Publicis' Epsilon, Rubicon Project, and Undertone—DeCola leads digital activation and growth media frameworks for major healthcare, B2B, and enterprise brands. At Brado, he focuses on leveraging zero-party data, AI-driven search experiences, and conversational engagement platforms to build human-centric digital strategies. A published contributor to outlets like Fast Company, DeCola specializes in transforming high-stakes, regulated digital media campaigns into measurable customer acquisition engines.
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