BLASKO of Liquid Death on Loud Marketing, Heavy Metal, Personal Brand & Standing Out

In this episode of Lessons in Brand Building with Unchartered Territory, Oli Russell-Cowan sits down with Blasko bassist for Ozzy Osbourne and Rob Zombie, artist manager and entertainment marketing overlord at Liquid Death.Blasko shares his journey from growing up in Venice, California to touring the world on the biggest stages in heavy metal and how those lessons now shape how he thinks about branding, performance, leadership and building brands. We get into:Growing up in Venice and how skate & punk culture shaped his mindsetWhat playing with Ozzy taught him about pressure, preparation & performanceThe reality of touring life & what founders can learn from life on the roadTransitioning from artist to manager & seeing the music business from both sidesWhy Liquid Death isn’t a water company, but a lifestyle brandThe concept of “loud marketing” and why average brands disappearPersonal brand, authenticity & building something people obsess overAI, creativity & the future of culture-led businessesWhether you're a founder, marketer or creative, this episode is a masterclass in standing out, proving that the same obsession, identity & energy that fills stadiums is what builds modern cult brands.You can follow BLASKO on Instagram and LinkedInLike what you hear?  Please consider subscribing on Apple Podcasts or Spotify and leave a short review. It takes less than 60 seconds and it really makes a difference.The Unchartered Territory Podcast comes out across all podcast players with a new episode every month.